{"id":788,"date":"2026-03-01T10:33:53","date_gmt":"2026-03-01T09:33:53","guid":{"rendered":"https:\/\/melindasaffon.fr\/?page_id=788"},"modified":"2026-04-01T10:21:31","modified_gmt":"2026-04-01T08:21:31","slug":"788-2","status":"publish","type":"page","link":"https:\/\/melindasaffon.fr\/","title":{"rendered":"PAGE-PRINCIPALE"},"content":{"rendered":"

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Je m’appelle M\u00e9linda. <\/span>Je con\u00e7ois des strat\u00e9gies de communication<\/span><\/span> et je produis du contenu de marque<\/span>.<\/span><\/span><\/h2>\n

<\/span><\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbc1fdff43-b71f-40bb-86f7-50cd883df210″ link_font=\u00a0\u00bb||||on||||\u00a0\u00bb link_text_color=\u00a0\u00bbgcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee\u00a0\u00bb header_font=\u00a0\u00bbSpace Grotesk||||||||\u00a0\u00bb header_2_font=\u00a0\u00bbArial|500|||||||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee%22:%91%22link_text_color%22%93}\u00a0\u00bb]<\/p>\n

\u2771 <\/span><\/span>Secteurs \u00e0 haute technicit\u00e9
Industrie \u00a0\u3009<\/span>Tech \u00a0\u3009<\/span>BtoB \u00a0\u3009<\/span>Ing\u00e9nierie<\/h2>\n

<\/span><\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/www.linkedin.com\/in\/brand-content-lover\/\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_text=\u00a0\u00bb\u2771 SE CONNECTER SUR LINKEDIN\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbd3c502b1-8505-4ebf-8721-4b6ff41b3913″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb20px\u00a0\u00bb custom_margin=\u00a0\u00bb|14px||-1px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|||0px||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Les entreprises \u00e0 haute technicit\u00e9 sont souvent parmi les plus performantes, mais elles restent aussi per\u00e7ues en-de\u00e7\u00e0 de ce qu\u2019elles valent r\u00e9ellement. Produits complexes, ing\u00e9nierie de pointe, savoir-faire r\u00e9el, mais une communication qui peine \u00e0 suivre, faute de temps, de m\u00e9thode ou de comp\u00e9tences r\u00e9ellement adapt\u00e9es \u00e0 ces environnements exigeants. <\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb20px\u00a0\u00bb header_5_font=\u00a0\u00bbSpace Grotesk|–et_global_body_font_weight|||||||\u00a0\u00bb header_5_font_size=\u00a0\u00bb20px\u00a0\u00bb custom_margin=\u00a0\u00bb|76px||-1px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|0px||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

\u2771\u2771 <\/span>Mon r\u00f4le consiste \u00e0 structurer et \u00e0 piloter la communication de marques techniques, industrielles ou \u00e0 forte ing\u00e9nierie, l\u00e0 o\u00f9 la complexit\u00e9 du m\u00e9tier impose rigueur, p\u00e9dagogie et surtout, cr\u00e9dibilit\u00e9.<\/strong><\/span><\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbServices\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_3,1_3″ _builder_version=\u00a0\u00bb4.23.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb4.23.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb86e9b036-ba5d-48f2-bd6a-05b7a8b00329″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Services<\/h2>\n

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Strat\u00e9gie de communication<\/h4>\n

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J’aide les entreprises \u00e0 clarifier leur positionnement, \u00e0 structurer leur discours de marque et \u00e0 aligner activations strat\u00e9giques.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.23.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttp:\/\/melindasaffon.fr\/wp-content\/uploads\/2026\/03\/2.png\u00a0\u00bb title_text=\u00a0\u00bb2″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb64px\u00a0\u00bb max_height=\u00a0\u00bb64px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb01c638d3-c71c-41cc-841b-6d96c982f64b\u00a0\u00bb header_4_font=\u00a0\u00bbArial|500|||||||\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Cr\u00e9ation de contenus<\/h4>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbd63df1db-0e28-40b3-9399-b724d6e2fe29″ text_font_size=\u00a0\u00bb20px\u00a0\u00bb text_line_height=\u00a0\u00bb1.7em\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Je con\u00e7ois et produis des contenus multim\u00e9dias de marque \u00e0 forte valeur ajout\u00e9e pour rendre lisibles des expertises complexes.<\/p>\n

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Formation<\/h4>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbd63df1db-0e28-40b3-9399-b724d6e2fe29″ text_font_size=\u00a0\u00bb20px\u00a0\u00bb text_line_height=\u00a0\u00bb1.7em\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Je forme, avec exigence, les futurs professionnels \u00e0 la communication, au brand content et \u00e0 la strat\u00e9gie \u00e9ditoriale.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||-71px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb|auto|-7px|auto||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb86e9b036-ba5d-48f2-bd6a-05b7a8b00329″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

M\u00e9thode<\/h2>\n

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J\u2019interviens au plus pr\u00e8s des dirigeants, des ing\u00e9nieurs, des techniciens et des \u00e9quipes terrain. Et je transforme la mati\u00e8re brute, l’innovation, les process, les chantiers, les produits, les usages en discours structur\u00e9s, coh\u00e9rents, au service de vos objectifs :<\/span><\/p>\n

\u27a0<\/span> rendre visible une expertise r\u00e9elle,
\u27a0<\/span> cr\u00e9dibiliser la marque aupr\u00e8s de ses publics,
\u27a0<\/span> aligner communication, image et ambitions,
\u27a0<\/span>\u00a0installer une production de contenu durable, ma\u00eetris\u00e9e et scalable.<\/span><\/span><\/p>\n

<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb20px\u00a0\u00bb header_5_font=\u00a0\u00bbSpace Grotesk|–et_global_body_font_weight|||||||\u00a0\u00bb header_5_font_size=\u00a0\u00bb20px\u00a0\u00bb custom_margin=\u00a0\u00bb|76px||-1px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|0px||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

\u2771\u2771 <\/span>En bref, je con\u00e7ois des strat\u00e9gies de communication et je produis du contenu de marque pour des secteurs \u00e0 haute technicit\u00e9<\/span> : Industrie \u00a0\u3009Tech \u00a0\u3009B2B \u00a0\u3009Ing\u00e9nierie.<\/strong><\/span><\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbCV\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb custom_padding=\u00a0\u00bb||5px|||\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.23.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb86e9b036-ba5d-48f2-bd6a-05b7a8b00329″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

R\u00e9f\u00e9rences<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,2_3″ _builder_version=\u00a0\u00bb4.23.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.23.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb4.23.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.2″ _module_preset=\u00a0\u00bbb2d3d462-83c1-4184-b372-973e3bf0c79c\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

LocaCuisines, MyLocaCuisines<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb4f3b6710-7fa5-4ad8-b26c-50b7a43fe5cc\u00a0\u00bb text_font_size=\u00a0\u00bb20px\u00a0\u00bb header_5_text_color=\u00a0\u00bbgcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee\u00a0\u00bb header_5_line_height=\u00a0\u00bb1.2em\u00a0\u00bb custom_margin=\u00a0\u00bb||20px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee%22:%91%22header_5_text_color%22%93}\u00a0\u00bb]<\/p>\n

\u27a0 Location de cuisines modulaires & mat\u00e9riel pro (19 M\u20ac CA)<\/span><\/h5>\n

[\/et_pb_text][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||fa||900″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb14fe4597-76d4-4067-bcc0-b6e2464fa83c\u00a0\u00bb body_font=\u00a0\u00bbArial||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb20px\u00a0\u00bb body_line_height=\u00a0\u00bb1.7em\u00a0\u00bb image_icon_custom_margin=\u00a0\u00bb11px|||13px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Objectif : sortir d\u2019une communication auto-centr\u00e9e et toucher des audiences externes qualifi\u00e9es.<\/span><\/strong><\/p>\n

[\/et_pb_blurb][et_pb_blurb content_tablet=\u00a0\u00bb<\/p>\n

\u2771 Pilotage de la strat\u00e9gie \u00e9ditoriale LinkedIn et newsletter
<\/span><\/span>\u2771 Strat\u00e9gie de contenus \u00e9v\u00e8nementielle (20 ans)
<\/span><\/span>\u2771 Coordination contenus avec dirigeants & experts m\u00e9tier<\/span><\/span><\/span><\/span><\/p>\n

\u00a0\u00bb content_phone=\u00a0\u00bb<\/p>\n

\u2771 Pilotage de la strat\u00e9gie \u00e9ditoriale LinkedIn et newsletter
<\/span><\/span>\u2771 Strat\u00e9gie de contenus \u00e9v\u00e8nementielle (20 ans)
<\/span><\/span>\u2771 Coordination contenus avec dirigeants & experts m\u00e9tier<\/span><\/span><\/span><\/span><\/p>\n

\u00a0\u00bb content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb14fe4597-76d4-4067-bcc0-b6e2464fa83c\u00a0\u00bb body_font_size=\u00a0\u00bb20px\u00a0\u00bb image_icon_custom_margin=\u00a0\u00bb16px||||false|false\u00a0\u00bb custom_margin=\u00a0\u00bb-10px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

\u2771 <\/span>Audit & refonte globale de la strat\u00e9gie sur Instagram
<\/span>\u2771 Production 50+ contenus (20 \u00e0 30% vid\u00e9os)
<\/span>\u2771 Int\u00e9gration \u00e0 un projet p\u00e9dagogique<\/span><\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb content_tablet=\u00a0\u00bb<\/p>\n

R\u00e9sultats obtenus :
<\/span><\/span><\/p>\n

\u3009<\/strong><\/span>+3 500 abonn\u00e9s LinkedIn (de 500 \u00e0 4 000) en 24 mois
<\/span>\u3009<\/strong><\/span>+1 100 abonn\u00e9s newsletter en <6 mois
<\/span>\u3009<\/strong><\/span>Meilleure attractivit\u00e9 aupr\u00e8s de clients et des talents<\/span><\/p>\n

\u00a0\u00bb content_phone=\u00a0\u00bb<\/p>\n

R\u00e9sultats obtenus :
<\/span><\/span><\/p>\n

\u3009<\/strong><\/span>+3 500 abonn\u00e9s LinkedIn (de 500 \u00e0 4 000) en 24 mois
<\/span>\u3009<\/strong><\/span>+1 100 abonn\u00e9s newsletter en <6 mois
<\/span>\u3009<\/strong><\/span>Meilleure attractivit\u00e9 aupr\u00e8s de clients et des talents<\/span><\/p>\n

\u00a0\u00bb content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb14fe4597-76d4-4067-bcc0-b6e2464fa83c\u00a0\u00bb body_font_size=\u00a0\u00bb20px\u00a0\u00bb image_icon_custom_margin=\u00a0\u00bb16px||||false|false\u00a0\u00bb custom_margin=\u00a0\u00bb-10px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

R\u00e9sultats obtenus :
<\/span><\/span><\/p>\n

\u3009<\/strong><\/span>50 000+ vues organiques en 6 mois
\u3009<\/strong><\/span><\/span>+13,4% d\u2019abonn\u00e9s
\u3009<\/strong><\/span><\/span>Refonte compl\u00e8te identit\u00e9 \u00e9ditoriale & visuelle<\/span><\/p>\n

[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.2″ _module_preset=\u00a0\u00bbb2d3d462-83c1-4184-b372-973e3bf0c79c\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Irian Technologies\u00a0<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb4f3b6710-7fa5-4ad8-b26c-50b7a43fe5cc\u00a0\u00bb text_font_size=\u00a0\u00bb20px\u00a0\u00bb header_5_text_color=\u00a0\u00bbgcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee\u00a0\u00bb header_5_line_height=\u00a0\u00bb1.2em\u00a0\u00bb custom_margin=\u00a0\u00bb||20px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee%22:%91%22header_5_text_color%22%93}\u00a0\u00bb]<\/p>\n

\u27a0 Syst\u00e8mes brevet\u00e9s de r\u00e9gulation thermique et de pression atmosph\u00e9rique (4M\u20ac CA)<\/span><\/h5>\n

[\/et_pb_text][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||fa||900″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb14fe4597-76d4-4067-bcc0-b6e2464fa83c\u00a0\u00bb body_font=\u00a0\u00bbArial||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb20px\u00a0\u00bb body_line_height=\u00a0\u00bb1.7em\u00a0\u00bb image_icon_custom_margin=\u00a0\u00bb11px|||13px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Objectif : valoriser l’expertise industrielle pour soutenir l\u2019expansion commerciale.<\/span><\/strong><\/p>\n

[\/et_pb_blurb][et_pb_blurb content_tablet=\u00a0\u00bb<\/p>\n

\u2771 Pilotage de la strat\u00e9gie \u00e9ditoriale LinkedIn et newsletter
<\/span><\/span>\u2771 Strat\u00e9gie de contenus \u00e9v\u00e8nementielle (20 ans)
<\/span><\/span>\u2771 Coordination contenus avec dirigeants & experts m\u00e9tier<\/span><\/span><\/span><\/span><\/p>\n

\u00a0\u00bb content_phone=\u00a0\u00bb<\/p>\n

\u2771 Pilotage de la strat\u00e9gie \u00e9ditoriale LinkedIn et newsletter
<\/span><\/span>\u2771 Strat\u00e9gie de contenus \u00e9v\u00e8nementielle (20 ans)
<\/span><\/span>\u2771 Coordination contenus avec dirigeants & experts m\u00e9tier<\/span><\/span><\/span><\/span><\/p>\n

\u00a0\u00bb content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb14fe4597-76d4-4067-bcc0-b6e2464fa83c\u00a0\u00bb body_font_size=\u00a0\u00bb20px\u00a0\u00bb image_icon_custom_margin=\u00a0\u00bb16px||||false|false\u00a0\u00bb custom_margin=\u00a0\u00bb-10px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

\u2771 Pilotage de la strat\u00e9gie \u00e9ditoriale LinkedIn et newsletter
<\/span><\/span>\u2771 Strat\u00e9gie de contenus \u00e9v\u00e8nementielle (20 ans)
<\/span><\/span>\u2771 Coordination contenus avec dirigeants & experts m\u00e9tier<\/span><\/span><\/span><\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb content_tablet=\u00a0\u00bb<\/p>\n

R\u00e9sultats obtenus :
<\/span><\/span><\/p>\n

\u3009<\/strong><\/span>+3 500 abonn\u00e9s LinkedIn (de 500 \u00e0 4 000) en 24 mois
<\/span>\u3009<\/strong><\/span>+1 100 abonn\u00e9s newsletter en <6 mois
<\/span>\u3009<\/strong><\/span>Meilleure attractivit\u00e9 aupr\u00e8s de clients et des talents<\/span><\/p>\n

\u00a0\u00bb content_phone=\u00a0\u00bb<\/p>\n

R\u00e9sultats obtenus :
<\/span><\/span><\/p>\n

\u3009<\/strong><\/span>+3 500 abonn\u00e9s LinkedIn (de 500 \u00e0 4 000) en 24 mois
<\/span>\u3009<\/strong><\/span>+1 100 abonn\u00e9s newsletter en <6 mois
<\/span>\u3009<\/strong><\/span>Meilleure attractivit\u00e9 aupr\u00e8s de clients et des talents<\/span><\/p>\n

\u00a0\u00bb content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb14fe4597-76d4-4067-bcc0-b6e2464fa83c\u00a0\u00bb body_font_size=\u00a0\u00bb20px\u00a0\u00bb image_icon_custom_margin=\u00a0\u00bb16px||||false|false\u00a0\u00bb custom_margin=\u00a0\u00bb-10px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

R\u00e9sultats obtenus :
<\/span><\/span><\/p>\n

\u3009<\/strong><\/span>+3 500 abonn\u00e9s LinkedIn (de 500 \u00e0 4 000) en 24 mois
<\/span>\u3009<\/strong><\/span>+1 100 abonn\u00e9s newsletter en <6 mois
<\/span>\u3009<\/strong><\/span>Meilleure attractivit\u00e9 aupr\u00e8s de clients et des talents<\/span><\/p>\n

[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.2″ _module_preset=\u00a0\u00bbb2d3d462-83c1-4184-b372-973e3bf0c79c\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Irian Mecatronics\u00a0<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb4f3b6710-7fa5-4ad8-b26c-50b7a43fe5cc\u00a0\u00bb text_font_size=\u00a0\u00bb20px\u00a0\u00bb header_5_text_color=\u00a0\u00bbgcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee\u00a0\u00bb header_5_line_height=\u00a0\u00bb1.2em\u00a0\u00bb custom_margin=\u00a0\u00bb||20px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee%22:%91%22header_5_text_color%22%93}\u00a0\u00bb]<\/p>\n

\u27a0 \u00c9quipements de pr\u00e9cision pour laboratoires B2B international (3M\u20ac CA)\u00a0<\/span><\/h5>\n

[\/et_pb_text][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||fa||900″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb14fe4597-76d4-4067-bcc0-b6e2464fa83c\u00a0\u00bb body_font=\u00a0\u00bbArial||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb20px\u00a0\u00bb body_line_height=\u00a0\u00bb1.7em\u00a0\u00bb image_icon_custom_margin=\u00a0\u00bb11px|||13px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Objectif : faire \u00e9merger une marque ultra-technique sur la sc\u00e8ne internationale (FR\/EN), tout en accompagnant son rachat.<\/span><\/strong><\/p>\n

[\/et_pb_blurb][et_pb_blurb content_tablet=\u00a0\u00bb<\/p>\n

\u2771 Pilotage de la strat\u00e9gie \u00e9ditoriale LinkedIn et newsletter
<\/span><\/span>\u2771 Strat\u00e9gie de contenus \u00e9v\u00e8nementielle (20 ans)
<\/span><\/span>\u2771 Coordination contenus avec dirigeants & experts m\u00e9tier<\/span><\/span><\/span><\/span><\/p>\n

\u00a0\u00bb content_phone=\u00a0\u00bb<\/p>\n

\u2771 Pilotage de la strat\u00e9gie \u00e9ditoriale LinkedIn et newsletter
<\/span><\/span>\u2771 Strat\u00e9gie de contenus \u00e9v\u00e8nementielle (20 ans)
<\/span><\/span>\u2771 Coordination contenus avec dirigeants & experts m\u00e9tier<\/span><\/span><\/span><\/span><\/p>\n

\u00a0\u00bb content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb14fe4597-76d4-4067-bcc0-b6e2464fa83c\u00a0\u00bb body_font_size=\u00a0\u00bb20px\u00a0\u00bb image_icon_custom_margin=\u00a0\u00bb16px||||false|false\u00a0\u00bb custom_margin=\u00a0\u00bb-10px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

\u2771 <\/span>Ligne \u00e9ditoriale bilingue centr\u00e9e innovation et preuves d\u2019usage
<\/span>\u2771 Collecte de mati\u00e8re aupr\u00e8s d\u2019ing\u00e9nieurs & techniciens
<\/span>\u2771 Communication digitale et structur\u00e9e sur LinkedIn<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb content_tablet=\u00a0\u00bb<\/p>\n

R\u00e9sultats obtenus :
<\/span><\/span><\/p>\n

\u3009<\/strong><\/span>+3 500 abonn\u00e9s LinkedIn (de 500 \u00e0 4 000) en 24 mois
<\/span>\u3009<\/strong><\/span>+1 100 abonn\u00e9s newsletter en <6 mois
<\/span>\u3009<\/strong><\/span>Meilleure attractivit\u00e9 aupr\u00e8s de clients et des talents<\/span><\/p>\n

\u00a0\u00bb content_phone=\u00a0\u00bb<\/p>\n

R\u00e9sultats obtenus :
<\/span><\/span><\/p>\n

\u3009<\/strong><\/span>+3 500 abonn\u00e9s LinkedIn (de 500 \u00e0 4 000) en 24 mois
<\/span>\u3009<\/strong><\/span>+1 100 abonn\u00e9s newsletter en <6 mois
<\/span>\u3009<\/strong><\/span>Meilleure attractivit\u00e9 aupr\u00e8s de clients et des talents<\/span><\/p>\n

\u00a0\u00bb content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb14fe4597-76d4-4067-bcc0-b6e2464fa83c\u00a0\u00bb body_font_size=\u00a0\u00bb20px\u00a0\u00bb image_icon_custom_margin=\u00a0\u00bb16px||||false|false\u00a0\u00bb custom_margin=\u00a0\u00bb-10px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

R\u00e9sultats obtenus :
<\/span><\/span><\/p>\n

\u3009<\/strong><\/span>Croissance audience, de 800 + 3 000 abonn\u00e9s en 12 mois
<\/span>\u3009<\/strong><\/span>+275% d\u2019abonn\u00e9s qualifi\u00e9s
<\/span>\u3009<\/strong><\/span>Visibilit\u00e9 accrue aupr\u00e8s d\u2019acheteurs et distributeurs europ\u00e9ens<\/span><\/p>\n

[\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.23.2″ _module_preset=\u00a0\u00bbb2d3d462-83c1-4184-b372-973e3bf0c79c\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Afpa, Direction R\u00e9gionale Occitanie<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb4f3b6710-7fa5-4ad8-b26c-50b7a43fe5cc\u00a0\u00bb text_font_size=\u00a0\u00bb20px\u00a0\u00bb header_5_text_color=\u00a0\u00bbgcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee\u00a0\u00bb header_5_line_height=\u00a0\u00bb1.2em\u00a0\u00bb custom_margin=\u00a0\u00bb||20px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee%22:%91%22header_5_text_color%22%93}\u00a0\u00bb]<\/p>\n

\u27a0 Formation professionnelle sur m\u00e9tiers industriels r\u00e9glement\u00e9s<\/span><\/h5>\n

[\/et_pb_text][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||fa||900″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb14fe4597-76d4-4067-bcc0-b6e2464fa83c\u00a0\u00bb body_font=\u00a0\u00bbArial||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb20px\u00a0\u00bb body_line_height=\u00a0\u00bb1.7em\u00a0\u00bb image_icon_custom_margin=\u00a0\u00bb11px|||13px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Objectif<\/span> : <\/span>rendre lisible un syst\u00e8me de formation complexe dans <\/span><\/span>un \u00e9cosyst\u00e8me multi-acteurs (B2B\/B2A\/B2C)<\/span><\/strong><\/p>\n

[\/et_pb_blurb][et_pb_blurb content_tablet=\u00a0\u00bb<\/p>\n

\u2771 Pilotage de la strat\u00e9gie \u00e9ditoriale LinkedIn et newsletter
<\/span><\/span>\u2771 Strat\u00e9gie de contenus \u00e9v\u00e8nementielle (20 ans)
<\/span><\/span>\u2771 Coordination contenus avec dirigeants & experts m\u00e9tier<\/span><\/span><\/span><\/span><\/p>\n

\u00a0\u00bb content_phone=\u00a0\u00bb<\/p>\n

\u2771 Pilotage de la strat\u00e9gie \u00e9ditoriale LinkedIn et newsletter
<\/span><\/span>\u2771 Strat\u00e9gie de contenus \u00e9v\u00e8nementielle (20 ans)
<\/span><\/span>\u2771 Coordination contenus avec dirigeants & experts m\u00e9tier<\/span><\/span><\/span><\/span><\/p>\n

\u00a0\u00bb content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb14fe4597-76d4-4067-bcc0-b6e2464fa83c\u00a0\u00bb body_font_size=\u00a0\u00bb20px\u00a0\u00bb image_icon_custom_margin=\u00a0\u00bb16px||||false|false\u00a0\u00bb custom_margin=\u00a0\u00bb-10px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

\u2771 Strat\u00e9gie de communication nationale > r\u00e9gionale > locale
<\/span>\u2022 Production \u224820 contenus\/semaine
<\/span><\/span>\u2022 Newsletter interne (800 collaborateurs \u2022 OR > 50%)
<\/span>\u2022 Newsletter B2B (500-600 entreprises \u2022 OR \u2248 30%)
<\/span>\u2022 Communication \u00e9v\u00e9nementielle : \u2248 10 event\/an<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb content_tablet=\u00a0\u00bb<\/p>\n

R\u00e9sultats obtenus :
<\/span><\/span><\/p>\n

\u3009<\/strong><\/span>+3 500 abonn\u00e9s LinkedIn (de 500 \u00e0 4 000) en 24 mois
<\/span>\u3009<\/strong><\/span>+1 100 abonn\u00e9s newsletter en <6 mois
<\/span>\u3009<\/strong><\/span>Meilleure attractivit\u00e9 aupr\u00e8s de clients et des talents<\/span><\/p>\n

\u00a0\u00bb content_phone=\u00a0\u00bb<\/p>\n

R\u00e9sultats obtenus :
<\/span><\/span><\/p>\n

\u3009<\/strong><\/span>+3 500 abonn\u00e9s LinkedIn (de 500 \u00e0 4 000) en 24 mois
<\/span>\u3009<\/strong><\/span>+1 100 abonn\u00e9s newsletter en <6 mois
<\/span>\u3009<\/strong><\/span>Meilleure attractivit\u00e9 aupr\u00e8s de clients et des talents<\/span><\/p>\n

\u00a0\u00bb content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb14fe4597-76d4-4067-bcc0-b6e2464fa83c\u00a0\u00bb body_font_size=\u00a0\u00bb20px\u00a0\u00bb image_icon_custom_margin=\u00a0\u00bb16px||||false|false\u00a0\u00bb custom_margin=\u00a0\u00bb-10px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

R\u00e9sultats obtenus :
<\/span><\/span><\/p>\n

\u3009<\/strong><\/span>Audiences digitales cr\u00e9\u00e9es from scratch (FB \u22483 500 abonn\u00e9s)
<\/span>\u3009<\/strong><\/span>Fluidification des relations prescripteurs\/entreprises
<\/span>\u3009<\/strong><\/span>R\u00f4le r\u00e9gional digital maintenu m\u00eame apr\u00e8s externalisation<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,2_3″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_divider _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbFooter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.23.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb76501c7b-1026-416f-94fe-b353252aed57″ header_2_font=\u00a0\u00bbArial|500|||||||\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Contact<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb86e9b036-ba5d-48f2-bd6a-05b7a8b00329″ text_font=\u00a0\u00bb|||||||#1644DA|\u00a0\u00bb link_text_color=\u00a0\u00bbgcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-c9ec881e-ca46-4387-bf7a-f2b34d8141ee%22:%91%22link_text_color%22%93}\u00a0\u00bb]<\/p>\n

hello-melinda@outlook.fr<\/a><\/h2>\n

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Promis, je r\u00e9ponds.<\/p>\n

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Je m’appelle M\u00e9linda. Je con\u00e7ois des strat\u00e9gies de communication et je produis du contenu de marque. \u2771 Secteurs \u00e0 haute technicit\u00e9Industrie \u00a0\u3009Tech \u00a0\u3009BtoB \u00a0\u3009Ing\u00e9nierie Les entreprises \u00e0 haute technicit\u00e9 sont souvent parmi les plus performantes, mais elles restent aussi per\u00e7ues en-de\u00e7\u00e0 de ce qu\u2019elles valent r\u00e9ellement. Produits complexes, ing\u00e9nierie de pointe, savoir-faire r\u00e9el, mais une […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-788","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/melindasaffon.fr\/index.php\/wp-json\/wp\/v2\/pages\/788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/melindasaffon.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/melindasaffon.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/melindasaffon.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/melindasaffon.fr\/index.php\/wp-json\/wp\/v2\/comments?post=788"}],"version-history":[{"count":64,"href":"https:\/\/melindasaffon.fr\/index.php\/wp-json\/wp\/v2\/pages\/788\/revisions"}],"predecessor-version":[{"id":923,"href":"https:\/\/melindasaffon.fr\/index.php\/wp-json\/wp\/v2\/pages\/788\/revisions\/923"}],"wp:attachment":[{"href":"https:\/\/melindasaffon.fr\/index.php\/wp-json\/wp\/v2\/media?parent=788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}